Steps to Drip Market Your Insurance Leads
If you haven’t tried drip marketing yet but you’re looking at the prospect of incorporating it into your insurance marketing campaign, you would only need to follow seven steps to do that. For starters, you’ve got to have a developed list of who you’re going to drip market to. If you’re running a new insurance agency and you might not have so many contacts yet, it’s time to get your name and your brand out there and network like crazy. However, if you’ve been in the business for at least a year, there’s no doubt that you already have many names in your database that you can drip market to.
With the list of insurance leads and contacts that you have, you have to create yourself a schedule. Make a note of your prospect’s stage on their insurance shopping process. If there has been no contact whatsoever in the last 6 months or so, you need to put the drip marketing campaign into full swing. Contact your leads at least once a week and follow up with them if you’ve succeeded in rekindling their interest. Through your drip marketing emails, provide your prospects with informative content. Educate them, provide testimonials and also never forget to include a clear call to action.
Make sure that you keep your database up to date on whatever movement your insurance sales leads take. If you’ve resuscitated them, then they have to be transferred to another category than the ones that you still need to work on with more drip marketing emails. Make sure too, that you understand your moral and legal obligation when you’re sending marketing email. You can’t send your contacts a ton of emails now and you would also need to get their permission to be contacted. To make things easier on yourself, you can automate your drip marketing campaign through an autoresponder.
Finally, even if you close with a prospect, you don’t have to cut your relationship with them. Get a referral from them or keep in touch for policy renewals, etc. Ensure that you turn all your leads into customers by drip marketing and other effective techniques.
While waiting for steady string of leads from your drip marketing campaign, get busy closing our top rated insurance leads. Sign up now!